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Alex Hug

STATEMENT

Half german, half swiss, born and raised in Madrid, Spain. 1989

 

My interdisciplinary practice as a textile sculptor, installation creator, and performer seeks to engage spectators with my work through the touch of the senses. My sculptures come alive through performance; they touch the audience, making them interact in return and creating a wide range of thoughts and emotions in the process.

 

This is why I like calling my artworks “living sculptures”: like any other living creature, my sculptures have their own personality, emotions, and distinct story; they even have their own voice. I see my art as a tool for emotional healing. Through impactful narratives that address social issues, I seek to reclaim a sense of collective humanity in an increasingly polarised world.

I explore “Weltschmerz” (world pain), addressing themes such as war, mental health, climate change, and feminist struggle, to create connections not only between viewers and my work, but also within an already fragmented society. Consequently, my sculptures transcend mere artistic expression; they become deliberate interventions in current social discourses.

In the Hug Stations series, conceived during quarantine, discarded fabrics and garments take shape to bid a final farewell to those who could not do so themselves, offering consolation to grieving souls. In War Hits All, a wrecking ball made from sniper gloves, I examine the concept of dissociation and distance in war, inviting viewers to confront their passive, active, or nonexistent involvement in distant conflicts. Through immersive performances that engage as innocently as children’s play, spectators are drawn into the meaning of these works, which become tools for introspection and emotional processing.

The exploration of abandoned objects as material for my creations serves as a common thread throughout my artistic practice, revealing profound stories about their former owners. Immersed in what some might call “trash,” I breathe new life into these objects, creating a tangible record of human presence.

My experience as a fashion designer was essential in learning how to understand, interpret, and work with the garments that I later recreate as sculptures. Transitioning from designer to artist became a necessary step in my evolution toward a purer and deeper approach to my practice. This shift represents not only a commitment to a more profound artistic language, but also a visceral connection between my work and my core values as a human being.

As an artist, I believe it is my responsibility to bring attention to these issues, reflecting the current condition of our world. I aspire for my voice to go beyond artistic expression, acting as a catalyst for change and inspiration that encourages younger generations to embrace more sustainable practices in their everyday lives.

For me, sculptures possess a unique ability to encapsulate stories of the past while serving as transformative catalysts for change, bridging what was once divided and offering hope in an increasingly disconnected world. This ongoing journey invites the exploration of the threads of emotion, sustainability, and social reflection interwoven throughout my artistic practice.

I invite you to enter the tactile world of my living sculptures, where art transforms into a tool for social connection. Engage with the intricate fibers, unravel hidden connections, and immerse yourself in the urgent themes woven into each piece. Through this experience, art moves beyond mere observation, encouraging profound engagement and reflection.

EXHIBITIONS & PERFORMANCES


2024 CAMINOS DE RESILIENCIA, Bienal Fundación ONCE en Centro Centro, Madrid, ES
2024 FROM TRADITION TO FUTURE, The Jardin x IEGO ART & Art Gallery (5F), Taipei, TW
2024 WELTSCHMERZ, Intrinsic Studio, Madrid, ES
2024 DYS(U)TOPIA, Cantieri del Contemporaneo, Venezia, IT
2023 RE-CONNECT with Nature, Matadero, Madrid, ES
2023 PROTECTION NO LONGER ASSURED, Colección SOLO, Madrid, ES
2022 RE-CONNECT at Botanical Forms, Centre del Carme Cultura Contemporánia, Valencia, ES
2022 CERTEZA: La Introducción, Colección SOLO, Madrid, ES
2022 UP-CYCLING, La Casa Encendida, Madrid, ES
2021 BIG HUG Opening WELCOME Performance for Drawing Room Festival, APERTURA Madrid Gallery Weekend, Madrid, ES
2020-21 STILL HUMAN. A reflection on how we react to what ́s new, Colección SOLO, Madrid, ES


COMMISSIONS


2022-onwards Putochinomaricón, Madrid, ES

2025 Nüwa, Centro de Cultura Contemporánea Conde Duque, Madrid, ES
2022 - 2024 Pasadas de Moda
2024 Universida Europea, Madrid, ES
2023 LO QUE PASA MIENTRAS, Basque Country, ES
2022 The One Nike Jersey, Nike / Sprinter, A HUG, Madrid, ES
2021 Adidas / Real Madrid, A HUG, Madrid, ES
ENTREPRENEURSHIP
2016-22 Director and founder, A HUG, Madrid, ES
2020-21 Director and founder, ReDesign Stocks, Berlin, GER

GRANTS AND AWARDS


2024 Winner Fiber in 3D by Fiber Art Now!, USA
2024 99 Future Blue-Chip Artist, London, UK
2024 Merit Award by HelvetArt, CH
2024 Finalist We Art Open, Venezia, IT
2021 Finalist Green Concept Award, Madrid, ES
2018 New Designers Award, NEO2 by Sancal, Madrid, ES
2014 AdGraduate Fashion Week, London, UK


TEACHING EXPERIENCE


2019-onwards Lecturer Istituto Europeo di Design / IED, Madrid, ES
MA “Textile Materials & Construction / Social, Economic & Technological Realities / Contemporary Fashion History”
BA “Sustainability & Social Approach / Up-cycling Construction / Up-cycling Project
2022-onwards Lecturer at IADE Design School, IADE, Madrid, ES
MA “Experimental Design”
LECTURES
2023 Las Barreras en el Mundo del Arte, Intrinsic Studio, Madrid, ES
2023 Hackathon de Moda Sostenible, MADRID CIRCULAR, Madrid, ES
2023 De la salita al museo: el gran salto adelante del arte textil contemporáneo, MBFWM, Madrid, ES
2023 MadBlue Impact Summit, COAM, Madrid, ES
2022 Trapitos_001, Casabanchel, Madrid, ES
2022 Up-cycling Lecture, La Casa Encendida, Madrid, ES
2021 Diálogo Remake, La Casa Encendida, Madrid, ES
2021 Contemporary & Urban Art. Who cares?, Urvanity, Madrid, ES
2020 Up-cycling, Slow Fashion Festival, Madrid, ES
2019 B.I.T. Event Madrid, GBSB GLOBAL, Drawing Room, Madrid, ES


WORKSHOPS


2024 Up-cycling for Beginners, Universidad Europea, Madrid, ES
2024 Desigual Workshop, IADE, Madrid, ES
2024 Collective Landscape, La Casa Encendida, Madrid, ES
2024 Upcycling for Absolute Beginners, IED, Madrid, ES
2024 Upcycling Zero-Waste, ACME, Madrid, ES
2023 Topcitos Para Todxs, La Tabakalera, Basque Country, ES
2022 Up-cycling Workshop, La Casa Encendida, Madrid, ES
2021 Up-cycling Workshop, Re Moda - 21 Distritos, Madrid, ES

COLLECTIONS


2023 Anonymous Private Collector, Madrid, ES
2023 Anonymous Private Collector, Madrid, ES
2022 The Roux Collection, Panamá City, PA
2020 Colección SOLO, Madrid, ES


EDUCATION


2017-18 MA of Arts in Sustainability in Fashion at ESMOD, Berlin, GER
2011-14 BA in Fashion Design from Marangoni Institute, London, UK
Manchester Metropolitan University, UK
2010-11 Fashion Folio at Central Saint Martins, University of the Arts, London, UK
2009-10 Parsons Foundation, Paris, FR
2007-11 Courses in Central Saint Martins, London, UK

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